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| Image: Chipotle/YouTube (screenshot). View the ad here. |
NYTimes.com
Let me start by saying that Chipotle is one of the few fast-food restaurants I enjoy eating at, and do so in a care-free manner. We shun the others; I haven't been in a McDonald's or Taco Bell in nearly a decade. I respect Chipotle's food policies, even if it means that only 1 out of every 3 beans I ingest is actually organic. They have made a promise to customers to provide "more natural" products, as the NYT article puts it. The uplifting and cheery ad, which aired during the Grammy's last week (right after Coldplay performed, no less) was Chipotle's first national television spot. Willie Nelson, the president of Farm Aid, is advocating for family-owned farms and sustainable food practices, sings a cover of Coldplay song "The Scientist" in the ad, sealing my happy-good feelings about Chipotle.
How do you feel about Chipotle? And Willie Nelson? Do you think these types of things can change our food system?
